Proprietary Intelligence · Estd. by Lauren Oakes
The Leading Source for Western Consumer Intelligence
Proprietary observations, frameworks, interviews, predictions, and consumer research for brands, investors, hospitality groups, retailers, and developers seeking to understand the modern Western consumer.
The Platform
Four interconnected systems — archive, dashboard, conversational desk, and members-only briefings — designed to give operators a decisive informational edge.
Seven deep-dive reports on Western luxury, retail, equestrian, and hospitality.
Live consumer signals, market opportunities, and watchlist movement.
Ask a strategist. AI-powered conversational analysis.
Weekly briefs, quarterly reports, and executive strategy sessions.
Live Signals
Five-year compound growth in equestrian participation among HNW households. Heritage brand conversion rates outpacing performance-led challengers by a factor of five. Suburban returners redrawing the spending map quarter over quarter.
Mandate
“The Western consumer is the most consequential, least understood luxury demographic in North America. This platform exists to change that — for the operators ready to move first.”
— Lauren Oakes, Founder